Interesting Byrne and Yorke interview
January 2, 2008
David Byrne (Talking Heads) talks to Thom Yorke (Radiohead) about ‘In Rainbows’, pay-what-you-will digital downloads and the real value of music - It’s worth listening to the sound bytes down the left hand side of the article.
The Key question regarding ‘In Rainbows’ and pay-what-you-will digital downloading is did it work? For Radiohead the answer is Yes!
In the first month, about a million fans downloaded In Rainbows. Roughly 40 percent of them paid for it, according to comScore, at an average of $6 each, netting the band nearly $3 million. Plus, since it owns the master recording (a first for the band), Radiohead was also able to license the album for a record label to distribute the old-fashioned way — on CD.
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